OVERVIEW
We worked with Samsung to leverage show creative and talent relationships, creating a major shift in the perception of their phones as quality cameras and devices.
Created by Westbrook in partnership with Samsung and Hulu, Exposure transformed a product launch into an original reality competition, challenging emerging photographers to create extraordinary work using Samsung Galaxy camera technology.
Developed from pitch to premiere in just six months, the series paired Westbrook’s entertainment storytelling and talent relationships with Samsung’s brand objectives, extending beyond the show into more than 100 pieces of campaign content across paid, digital and Hulu placements. Exposure premiered as a Top 10 reality title on Hulu and earned industry recognition including an Effie Award and London International Bronze Award.
