OVERVIEW
We paired a global artist with emerging technology to reimagine the traditional music experience and create an entirely new way for fans to engage with Post Malone.
Westbrook partnered with Post Malone to transform Twelve Carat Toothache into an immersive performance experience, bringing fans inside the world of the chart-topping artist and his fourth studio album through virtual reality.
Produced for Meta and Horizon Worlds, the project combined music, performance and emerging technology to create an experience designed specifically for a new medium—extending Post Malone’s artistry beyond the traditional concert format and giving audiences a new way to experience his music.
