OVERVIEW
We turned Will’s willingness to push beyond his comfort zone into a premium digital franchise built around adventure, vulnerability and personal transformation.
Will Smith’s Bucket List follows Will Smith around the world as he takes on the experiences he had always dreamed about but never dared to try—from skydiving and swimming with sharks to running a half marathon and performing stand-up comedy. Each challenge becomes more than a stunt, revealing the fear, preparation and personal transformation behind checking something off the list.
Produced by Westbrook for Facebook Watch, the six-part series turned Will’s global audience into participants in the journey, combining premium unscripted storytelling with the immediacy and accessibility of a social platform. The result helped demonstrate the scale and ambition possible for original entertainment built specifically for digital audiences.
